400% [Put in context for agency founders]

We talk a lot (okay, a lot) about the Blutui 400% productivity advantage. And we’re often asked two simple questions: How? And, So what?

Let’s start with the how, because that part’s easy. We’ve built a platform that strips out the grind. You know the drill: setting up projects, configuring workflows, slogging through the busy work no developer enjoys. What used to take anywhere from 5 to 138 hours, depending on the project, now takes less than two minutes. Yes, really.

That same tech also smooths out your entire production workflow. Front-end developers can now work in a live environment, meaning fewer hiccups, less rework, and a whole lot more momentum. On top of that, we’ve introduced a smart data structure that gives front-end developers the ability to function like data engineers, without needing to be data engineers.

That’s all before we built Cassettes to handle multi-user, multi-versioning and the ability to pre-build as many campaigns as your client requires. Cassette lets agencies switch campaign versions of their client sites on and off as the campaign schedule demands, another example of the agency-focus Blutui applies to feature development.

Still with me? Here’s the cherry on top: we’ve developed AI that allows anyone to prompt-to-code, right within the context of their specific project. So now, anyone on your team can create pixel-perfect, on-brand components without calling in the cavalry.

So what? We get it. We've been in the indie digital game a long time too, and we’ve felt the pain. The clunky tools. The bloated teams. The tech platforms that promised the world and then left agencies out in the cold when they pivoted to mass-market priorities.

We’ve walked in your Birks. We’ve owned and operated studios just like yours. And that’s why we built Blutui, for agencies, and agencies only.

Blutui is about giving agencies their edge back. It’s a purpose-built, agency-exclusive platform that puts you in control of your digital destiny. It powers delivery, optimises your workflow, keeps your scope wide, your overhead low, and your team lean. It blends sophisticated automation with a human-first approach to development.

And we’re not standing still. The “how” keeps evolving. We listen to agencies every day, using their feedback to build better workflows and sharper user experiences. Our next release, Continuum (beta), introduces Headless, expanding our already powerful CMS into new territory. Now you can support clients across the full lifecycle of a digital project, without ever having to replatform. Microsite to mobile app, it all lives within your agency’s branded ecosystem (yep, you can white-label your agency and your client’s projects too).

So, what now? That’s up to you.

You’re welcome to stick with the legacy tech that keeps you stuck. Or you can flip the script, reclaim your agency’s relevance, deepen your client relationships, the revenue you get to keep and finally deliver a digital experience that’s as exciting as your ideas.

That’s the top line on Why Blutui. If you’re curious, we’d love to connect, wherever in the world you’re building from. We’re based in New Zealand, with agency partners around the globe who are already changing the game.