Exploring Change Where Chaos Reigns

Change requires some effort, and in digital agency studios change often means abandoning long-held practices and processes. This is not something an agency does lightly, and with good reason, there’s always change ahead so when is the best time? However, when the status quo is no longer fit for purpose, and business conditions, along with competition is getting tougher, it’s time to reconsider the strategy of sitting on your hands and waiting.

In truth, many agencies will believe that the status quo is all there is, normal, and industry benchmark of some sort. Wrong, so let’s explore how implementing Blutui in a digital agency studio positively impacts not only the development workflow but the entire agency ecosystem.

How does a 400% improved digital cadence impact your workflow?

Let’s start with project initiation. You know, the tedious grind of setting up yet another project, draining your dev’s soul before the project’s front-end development even gets started. With Blutui, whether it’s a fresh build or an update to an existing site, your devs are straight into the work without any of the irksome pre-work that clients especially see no value in.

By reducing any project initiation task down to less than 2 minutes, your studio will enjoy freedom like never before. Whether it’s freedom from setting up multiple smaller projects per week at a few hours each, through to larger web application projects which can consume many, many hours, even days. We’ve seen tasks reduce from 4 hours and 138 hours down to 2 minutes. This is time that you can bank and use in so many positive ways.

Blutui gets your front-end devs delivering within minutes, not hours, or even days, after the projects green light.

How does the Blutui universal approach to delivering digital projects impact your studio, and your ability to say YES to more projects?

Technology fragmentation is a silent killer of studio profits and morale. Multiple technology each delivering different client scope of work is incredibly inefficient. Chasing a multiplicity of specialist talent and teams to build in siloed technologies that invariably limit future client requirements is a daily headache and manifests in poor profitability. It’s a clunky way of delivering the range of scopes of work your clients come to you for.

Blutui is built from an agency studio perspective, to accommodate a universal range of projects, from microsites to mid-range complexity web applications. Blutui offers a unique CMS-plus-headless offering called Continuum, which means your studio can build whatever is asked of it, at any stage of the project lifecycle, all with a single talented front-end developer skill set.

What’s more, the universal approach extends to your developers’ workflow and toolsets, aligning with the way devs like to work and the tools they like to use, rather than imposing complex proprietary systems.

How Collections makes short work of heavy data

Blutui has designed a relational database builder that allows any front-end developer to build out simple or complex projects with ease. Use Collections to organise anything from staff to products to specifications, features and even events.

We have examples of projects that would have, prior to Blutui, required data engineers to spend considerable time designing, building and implementing complex relational databases for everything from talent management to home builders. Using Blutui, the time, effort and cost of these projects were reduced to a fraction of the time required to wrestle with conventional technologies, plus it is all managed by a single user. Less effort, less cost, less time to build and deploy.

It’s worth taking a look at Blutui for Collections alone.

How does our Blutui Chameleon white-label feature improve your clients’ satisfaction?

Building a project in a technology that the client perceives as ‘off the rack’ plays havoc with your value proposition as an agency. Building a project in a low-code/no-code household-brand technology makes it incredibly difficult to justify a decent fee, especially when much of the time it takes to build is spent in rinse-and-repeat project set-up tasks.

With Blutui, your agency brands the enterprise platform as your own agency’s ecosystem, inviting clients into your branded environment to review their project, approve changes and give the nod to deploying in seconds, not hours. Then, when the client’s project is put live, you have the option of offering it in their own branded back end, so they, and their content managers, feel right at home with their investment, in their custom-built project, not battling the back end of a budget technology.

How do Headless, Cassettes and AI Components impact your agency?

Here is where Blutui gets super interesting.

Headless architecture has been introduced to extend the relevance of our Blutui platform to an even broader set of client requirements. Now, what starts out life as a microsite or quick-fire landing page can evolve through its natural product life to web or mobile applications, and beyond, to serve content to any number of IoT destinations, all without replatforming. This avoids business interruption, unnecessary cost and the inevitable client inquisition when further investment is required.

Cassettes is one of those ‘only an agency will love it as much as we do’ features. Built originally to enable multiple collaborators on a single project, Blutui Cassettes has been extended to allow multiple front ends of any project. Why is this so clever?
Imagine you have a client with a constant stream of promotions, product launches, sales campaigns. The old-school way of delivering these was in real-time, with teams working up to the time of deployment on last-minute changes using the staging site as the workhorse, then flipping to production once approved by the client. Chaotic and stressful, making for late nights, annoying weekend deployments and a programme of work that neither the client nor agency enjoyed.

Fast forward to Cassettes, where your agency can plan any number of future promotional front ends that all work off the client’s production data, and can be pre-built in advance to deploy at the click of a button. Your agency can literally spend a few weeks pre-building a year’s worth of a client’s campaigns, making the planning and production more measured, less stressful and entirely more manageable without asking your team to work into the night on Christmas Eve ever again.

AI Components are a developer’s dream come true. Now, when a project requires a gallery, a header section, or any component to be introduced and styled, there is the ability to prompt-to-code the building blocks of a site. This allows for faster build times but with the benefit of granular code control, the best of both worlds when you care about how far you can take your UX/UI.

The above underscores a few of the reasons why agencies like Pounce, in Sydney, Australia, refer to Blutui as a ‘Time Machine’, delivering capacity and scalability as well as productivity and total creative freedom. And why R/GA Singapore told us, “Blutui saved our bacon on the chicken account.”

But behind all this AI, automation and technology is a simple foundational philosophy that permeates everything the Blutui team delivers:

To transform agencies to be more sustainable, relevant and competitive to clients through their digital projects.

Because that way we all win: as an agency with increased relevance and stronger ties to your client through more effective and sustainable digital project technology; as an industry that can outperform vendors from outside the industry who are constantly eroding the agency-client relationship; and as a technology that is designed to lift an entire industry and provide a competitive advantage and evolve a revenue stream for agencies everywhere.

We’re on a mission to help agencies because we’ve been in the agency business for quite some time. We’ve sat in your seat, walked in your shoes and felt the pain of clients opting out of relationships when the cost and pain of digital projects became too much to bear. So talk to us. This is where Blutui shines, providing the platform to help you win and retain more clients, projects and profit.

So, the cost to implement vs the cost to stay on your current course?
Only you know the answer.

Remember: Change is often resisted, until survival demands it.