Blutui Saved Our Bacon on the Chicken Account
How a world-renowned SEA Agency* delivered gold, hot, and spicy on time.
When one of Singapores world-renowned global Agencies landed their chicken brand’s competition campaign brief, it came with all the hallmarks of a fast-food project: high stakes, tight deadlines, and zero margin for error. The ask? A sleek, high-performing competition campaign site for a major product launch, ready to go live in just 10 days.
The problem? A site like this would normally take three weeks to develop, and every traditional tool in the agency’s stack screamed, Nope, not gonna happen. Enter Blutui.
The Brief: Fast Food, Faster Deadlines
This Agency specializes in FMCG and retail brands, so they’re no stranger to fast-paced campaigns. But this was a new level of urgency. The client needed:
A responsive, custom-built competition website.
Integrated customer data capture with real-time validation.
Forms, video, leader-boards.
On-brand, high-impact creative to match the campaign’s bold energy.
And all of it had to launch in 10 days, ahead of the chicken brand’s national media blitz.
The Challenge: Three Weeks’ Work in 10 Days
The usual workflow for campaign their sites involves a combination of legacy CMS platforms and custom code. While ultimately effective, it’s neither fast nor performant. The team was already swamped with other projects, and trying to force this campaign through the system would have crushed timelines—and morale.
They needed a platform that could streamline the process, accelerate development, and cut out the usual bottlenecks. That’s when they turned to Blutui.
The Blutui Solution
Blutui’s lean, developer-first framework was the perfect fit for the project. Here’s how it saved the day:
Rapid Build with Blutui Cassettes
SEA’s dev team divided the project into modular components using Blutui’s Cassettes feature. While one developer focused on the data capture form, another worked on the UX design, and a third handled integrations. The ability to collaborate on parallel tracks cut their development time in half.Custom Without the Complexity
Blutui’s lightweight framework let the Agency team build a fully custom, brand-aligned site without the usual overhead of bulky CMS platforms. No plugins, no unnecessary middleware—just clean, efficient code.Speed to Market
With Blutui’s streamlined workflow, the team was able to hit the ground running. Tasks that normally took days—like setting up hosting, managing version control, or handling client revisions—were completed in minutes. Platform adoption by the Agency’s distributed development team took only an hour or so, unlike the days and weeks of training required with other technologies.Client Sign-Off, Simplified
Blutui’s intuitive interface made it easy for the Agency to keep the client in the loop throughout the build. Real-time previews meant faster approvals, and the site was live-tested and client-approved well ahead of schedule.
The Result: Campaign Delivered, Client Delighted
In just 10 days, the Singapore Agency delivered a high-performing competition campaign site that looked and felt like it took months to create. The client was thrilled, the campaign launched flawlessly, performing brilliantly and the Agency cemented their reputation as a fast-moving, solutions-focused partner to their deliciously spicy client.
Why Blutui Made the Difference
Blutui wasn’t just a tool—it was the key to solving a delivery problem. By cutting down development time, reducing technical overhead, and enabling seamless collaboration, it allowed the agency to focus on what mattered: delivering for their client.
As the Agencies lead developer put it, “Blutui didn’t just save our bacon—it made the whole project possible.”
Ready to save your own bacon on the next impossible deadline? See what Blutui can do for your agency, talk to one of our Agency Specialists at blutui.com.
*Confidentiality: Finding it weird that we don’t name our clients? The Blutui Fight Club policy for agency clients emphasizes confidentiality, ensuring that clients' brands, projects, strategies, and data remain strictly private and are never disclosed or shared outside the agreed scope.
