Foundations the Focus of ‘24, Growth for ‘25

2024 has been a transformative year for Blutui. From scaling our team and forging strategic partnerships to delivering innovations that redefine productivity for agency teams, we’ve laid the groundwork for an extraordinary 2025.

Innovation That Redefines Agency Workflows

2024 saw the release of some of our most powerful features yet, including AI Components, an upgraded Canopy, and the Cassette 2-in-1 feature, which launched in November. These tools are purpose-built to eliminate friction for digital agencies, enabling faster, smarter, and more efficient web development.

Aotearoa to Adland Hot Spots

We’ve deepened connections with agency teams in Singapore while preparing to scale into the UK, Europe and North America. With such strong momentum, 2025 will be about taking Blutui’s value proposition to a global stage.

A Growing Team

Our team has expanded with the addition of Dion, Michael, and Hein to our engineering crew, helping us shape the Blutui features of the future. Amir Mireskandari joined us earlier in the year from Singapore as a Board Advisor providing strategic insights, and Ian Wright, based in Edinburgh, Scotland stepped into the role of Brand Ambassador, to help elevate Blutui’s visibility across key markets of UK, EU and North America.

Partnerships That Drive Change

This year, we’ve partnered with Michael Farmer to co-champion the ScopeMetrics productivity benchmarking initiative, bringing much-needed transparency and standards to agency scope management. Our alignment with ScopeMetrics as an industry measurement of productivity and value will undoubtedly prove its worth in the months and years ahead. Additionally, our association with Advertising: Who Cares? founded by Nick Manning and Brian Jacobs has deepened our commitment to driving a return to quality and sustainability in the advertising industry. Together, these initiatives position Blutui as a leader in not only agency productivity but also meaningful industry reform.

While we skipped Cannes ‘24, a ‘World Tour’ taking in Singapore, London, and New York saw us judging the BIMA AI, and Agency of the Year categories as well as splashing the fizz as sponsors of the Tribe AOTY Awards. strengthened our relationships with Tribe Global, BIMA, and their agency members, aligning Blutui with some of the brightest minds in the agency world. Adding to this, our newfound partnership with Nick Tomlinson and Shirley Liu at Paprika brings an exciting new dimension to our global sales efforts as we collectively explore innovative ways to support agencies in an ever-evolving market.

2024 was all about focusing on our foundations. Our partnerships, team, and platform have all advanced with one goal in mind: empowering agencies to thrive. With the groundwork laid, 2025 will be the year we take Blutui on to the next level.

To our Blutui team, our investors, partners, and collaborators—thank you for being part of this journey. Let’s pause, reflect and recharge over the holiday break and ready ourselves to double down in 2025, lets make next year the turning point for agencies worldwide.

Graeme Blake
CEO, Blutui