Thinking vs Knowing

Big MarTech platforms have spent years and untold fortunes researching, focus-grouping and creating convoluted pricing strategies in order to sell digital agencies on their platforms packed with flash-sounding features and endless upgrade tiers that melt the minds of agency owners everywhere but look good on their own balance sheets.

But here’s the rub: the research, focus-groups and strat’ sessions provide a synthesised blancmange of direction, meaning most of these Big Tech juggernauts don’t even come close to understanding what makes your agency tick. Their offerings often miss the mark entirely, leaving agencies frustrated, underserved, and misundertsood

At Blutui, we’re different because we are agency people. Born out of a digital agency, our platform is designed to solve real problems that agencies face on the daily. Our operations team are digital agency and studio experienced and we are fortunate to be joined by global agency professionals who make up our Board, and Blutui Ambassador roles. We take a different approach to serving Adland and here’s how we compare to Big Techs typical approach:

What Tech Companies Think Agencies Want

1. Matrix-like Feature Upgrade Plans
   A convoluted menu of features that require agencies to constantly “upgrade” to unlock tools they need.

2. Tedious Hold Music
   When you have a question or problem, if you can find a phone number you’re met with endless menus and hold times, or worse, no way to contact a human, its chatbots that can’t quite answer your query.

3. Generalist and Hobbyist Features
   Platforms that aim to serve “everyone,” from freelancers to small businesses to enterprises. The result? Features that are watered down and disconnected from the complex workflows and collaboration agencies require.

4. Misunderstanding of #Agencylife
   Agencies can’t be wasting time translating their needs to a tech provider. Yet, most platforms are founded and run by developers who have never set foot in an agency, let alone understand its fast-paced, creative, and deadline-driven environment.

What Blutui Knows Agencies Need

1. All-Inclusive, Simple Pricing
   Blutui offers a “bottomless cup” of platform features, everything is included, no upgrade paths or hidden costs. Agencies get access to all the tools they need, right from day one. The only difference in pricing is the number of users and the level of support required.

2. Real People, Real Support
   Need help? You won’t get stuck on hold or passed around. With Blutui, agency people take your call, answer your questions, or are ready to chat with you on Slack. We speak your language because we’ve sat at the same desk dealing with the same creatives, clients and CFO’s.

3. Purpose-Built for Agencies
   Every feature on Blutui is designed to solve a specific pain point faced by digital agencies. Many have been informed and co-designed by agencies you’ve most likely heard of. Whether it’s managing multiple client projects, streamlining workflows, or delivering faster, we’ve built the platform around your needs, not a generic audience.

4. A Deep Understanding of Agency Life
   Our team have lived agency life, even owned agencies. We know agencies need to move fast, juggle tight deadlines, and thrive on collaboration. How? Blutui was born out of a digital agency environment, so we understand the pressures first-hand. That’s why we focus on providing tools that empower agencies to deliver their best work with maximum efficiency while not getting in the way of creativity.

Why Agencies Choose Blutui

Blutui doesn’t treat agencies like another “customer segment.” Why? Because we only work with agencies, with Adland, with creative marketers who are all about ‘The Work’.

We’re here to empower you with tools that make your life easier, not more complicated. Whether it’s our simple, bottomless cup enterprise pricing or the expert human support you’ll receive, Blutui is designed for your agency, by agency people.

If you’re tired of tech companies who don’t listen, or don’t understand what makes your agency tick, it’s time to make the switch to Blutui. Let us help you cut through the chaos and focus on what you do best, delivering outstanding creative work for your clients.

Ready to learn more? Visit us at www.blutui.com.