Ditch the Grind, Bank the Gains.

By Graeme Blake, CEO of Blutui

Adland has always demanded more of pretty much everything: more speed, more engagement, more creativity, more sales, and more often than not, with fewer resources and shrinking budgets. This constant pressure is a problem that reaches into every aspect of agency life.

As someone who’s worked inside and alongside agencies for (deep breath) years, I’ve seen firsthand how traditional ways of working no longer cut it. That’s why we created Blutui, a platform designed to change the way agencies execute digital projects.

Blutui is more than a platform with a CMS at its core. It’s a rethink of how agencies operate, leveraging AI and agency-specific workflows to empower teams to deliver exceptional work faster and more efficiently, without the headaches of the past.

Agencies using Blutui have seen productivity gains of 244%-400%, and this isn’t by accident. We’ve addressed core inefficiencies that hold agencies back, chief among them, time. Time wasted on fragmented workflows, endless back-and-forth, set-up and rework is now eliminated. These gains are realised because we’ve solved the core inefficiencies that hold agencies back.

Blutui Courier and Cassette technologies are central to the Blutui productivity advantage.

Courier enables continuous development in a hybrid production environment, cutting setup time and allowing your team to focus on work that matters in real-time using production data.

With Cassette, projects are broken into manageable parts that can be worked on simultaneously, reducing delivery times from weeks to just days. This speed is transformational. Imagine the impact on your bottom line when you can deliver multiple projects in the same timeframe or meet client deadlines faster. Cassette even lets you pre-set campaign versions, so you can stay ahead of client changes and enjoy an stress-free weekend and year-end.

In an industry under pressure to do more with less, Blutui optimizes workflows, automates repetitive tasks, and allows your team to focus on what matters most, creativity. By reducing your technical requirements, Blutui improves team morale, reduces overhead, and frees up time for research, innovation and perfection.

Collaboration is also reimagined in Blutui. Whether your team is in the same office or spread across continents, Blutui ensures seamless teamwork with real-time versioning and intuitive tools, reducing errors and costly rework.

Blutui gives teams the time and mental space to be truly creative, whether in design, UX/UI, or code. Creativity shouldn’t be buried under layers of process, admin, and legacy workflows. By eliminating these inefficiencies, Blutui enables agencies to focus on delivering exceptional results for clients.

The competitive advantage is clear: agencies can deliver projects 2.5 to 4x faster with 70% less overhead and without sacrificing creativity or quality. Clients appreciate faster delivery, and devs are freed up from tedious non-productive tasks.

Let’s face it, man-hour billing is in its sunset phase and clients want to see value, so the best thing your agency can do is embrace the enterprise technology that has been designed for agencies to be efficient and creative. This way agencies build stickier, stronger relationships with clients, positioning themselves as true partners.

So for all you agency folk who are ready to ditch the g-g-g-griiind and take a monumental leap forward, Blutui is here to help. Visit Blutui to learn more or connect with me directly. Let’s have a conversation about how we can transform the way your agency operates.

Graeme Blake
CEO, Blutui