Advertising: Who Cares? Blutui Cares.

At Blutui, we’re all about supporting agencies to thrive in a creative, sustainable, and ethical advertising landscape, keeping the health of Adland foremost in our endeavors. That’s why we’ve aligned with Advertising: Who Cares?, the transformative initiative founded by Nick Manning and Brian Jacobs to champion a better, healthier Adland for future generations of marketing practitioners.

Having supported the development of the original AWC website, we’re now proud to be helping with the updated version, set to launch in Q1, 2025. This partnership reflects our shared commitment to building an industry that prioritizes quality, strategy, productivity, and creativity.

Advertising: Who Cares? Matters

Advertising: Who Cares? stands for a simple but powerful idea: the advertising industry should care about the quality and impact of its work, not it’s volume. This aligns seamlessly with Blutui’s mission to equip agencies with tools that drive efficiency without compromising creativity or values. Together, we’re working to counteract the high-volume, low-quality trends that have eroded the true purpose of advertising.

Supporting Sustainability

A sustainable Adland goes beyond environmental goals, it’s about ethical practices, smarter use of resources, and creating meaningful work that truly "moves the needle" for advertising clients. Advertising: Who Cares? advocates for an industry reset, rejecting the wasteful “spray and pray” approach in favor of thoughtful, long-term strategies.

At Blutui, we share this vision. With innovations like the Blutui Cassettes feature, we enable agencies to work smarter and faster. Our tools are designed specifically to enhance agency competitiveness and are made available exclusively to agencies.

Why? Because we know that agencies face increasing competition from outside Adland, and our mission is to give them the strategic advantage they need to keep these non-agency challengers at bay.

A Call for Accountability

Accountability is at the heart of Advertising: Who Cares?. Not only accountability at a campaign performance level but accountability to the industry that sustains us all.

Creating true value for advertisers that they cannot procure from outside the industry. These principles are vital for restoring trust between agencies, brands, and media partners. At Blutui, we believe in empowering agencies to operate with clarity, purpose and precision, creating work that stands up to scrutiny and delivers real value. By supporting the evolution of the Advertising: Who Cares? platform, we’re helping to amplify these critical conversations.

Partners for a Better Adland

As the updated Advertising: Who Cares? website prepares to launch in 2025, Blutui is proud to stand alongside this movement as a partner and advocate. We share a vision of an industry that values creativity, sustainability, and purpose, and we’re excited to help bring that vision to life.

Let’s create a better Adland together. Join AWC today.

Blutui: Building tools for a thriving, sustainable advertising industry.