Our Story

Blutui® began life in the trenches of Adland, where projects crawl slowly through studio’s using clunky tech, costs are bloated, and legacy tools kill creativity and margin in equal measure.

We knew there had to be a better way. So instead of crying about it, we went ahead and built Blutui.

Blutui was born from the hard realities of agency life, fragmented technology, siloed workflows, specialist bottlenecks, project delays, and shrinking margins. Rather than accept the inefficiencies, a group of independent agency insiders built the antidote: Blutui, the universal digital delivery platform that transforms any agency into a digital powerhouse.

Developed by engineers, designers, UX strategists, PMO’s, developers, and marketers who know Adland inside and out, Blutui equips agencies with the tools and efficiencies to win back time, protect margins, and sharpen their competitive edge in an increasingly cut-throat market.

Something else that’s important for owners and founders especially, is to know that Blutui has a commitment to Adland that others simply do not. Unlike the well known tech co’s and tech bro’s Blutui only support agencies. We’ve experienced first-hand the rough end of the pineapple where tech brands stick it to the agency with feature tier gouging and even worse, the practice of going direct to a client and cutting the agency out of the value chain. We don’t do any of that.

Our responsibility is to help agencies build value, credibility and a more sustainable business by using the Blutui platform and we take this responsibility seriously. To get a real sense of who we are reach out for a chat.

You can watch a full interview with Blutui CEO Graeme Blake and Robert Craven from GYDA.

Check out our old skool explainer from way back.

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