Founder’s Circle LBB Q&A

Tom Loudon: What specific challenges are you hoping these 15 agencies will help you solve through the ‘Founders Circle’, and how will their feedback directly shape Blutui’s product development?

Graeme Blake: We're laser-focused on cracking the real operational pain points agencies are facing, especially from the c-suite perspective. We’ve already tackled a ton of issues for front-end devs (and we’re still refining, of course), but now we want to get under the hood of what PMOs, KAMs, and Client Services teams deal with day-to-day. Think bottlenecks, inefficiencies, and delivery drama. The goal? Build tools that make their lives easier and help agencies move faster and smarter, globally.

Tom Loudon: You’ve mentioned wanting ‘warts ‘n all’ collaboration – could you share a concrete example of how agency feedback has already transformed one of Blutui’s tools like ‘Courier’ or ‘Cassettes’?

Graeme Blake: Absolutely. A SEA production hub we work with flagged that their teams needed better real-time collaboration across time zones and projects. That insight sparked the creation of Blutui Cassettes, which now lets front-end devs collaborate seamlessly, version control like pros, and pre-build any number of campaign versions well ahead of the campaign window. It’s like giving studios a time machine. The result? That agency delivered a regional QSR campaign faster than a Goldspice Combo to a Singaporean Grab driver, and now that same powerful Cassette feature is in every agency’s toolbox on Blutui.

Tom Loudon: With agencies from Asia to Europe expressing interest in the Founders Circle, have you noticed any surprising differences in the operational challenges they face compared to UK-based studios?

Amir Mireskandari: What’s interesting is that the challenges aren't wildly different, but the scale is. In mature markets, the big friction points are time, and you guessed it, cost but also the ability to scale. Even mid-sized agencies are now offshoring production, a trend once reserved for Holding Co behemoths. Meanwhile, production hubs in emerging markets are ditching the “just throw more people at it” model, because it creates chaos, especially when combined with clunky legacy tech.

Blutui levels the playing field. It gives local and offshore teams the power to scale efficiently, work cleanly, and collaborate globally without the wheels falling off.

Amir Mireskandari, Co-Founder & Partner, Method + Motion (ex-Chief Delivery Officer, Ogilvy SEA) and Chair of Blutui Founder’s Circle.

Tom Loudon: Why was partnering with BIMA for this SXSW London event the right move to reach agency leaders, rather than a standalone Blutui showcase?

Graeme Blake: Advertising to advertisers is like trying to sell ice to Icelanders. We’re a skeptical crowd. Blutui’s not a household name, so showing up in person, connecting authentically, and demoing the platform face-to-face gets us way further than any billboard ever could.

That magic ‘aha’ moment when an agency realises they can 4x their dev output without breaking their process? That’s our sweet spot. BIMA’s reputation and the SXSW crowd bring together exactly the kind of curious, forward-thinking leaders we love working with. It's the right room, with the right energy.

Tom Loudon: Your platform combines AI efficiency with creative freedom – how do you respond to agencies who worry automation might limit their unique design voices?

Graeme Blake: We understand, cookie-cutter themes and templates and clunky plug-ins are the enemy of creativity. That’s why Blutui was built with creative freedom as a core principle. Our AI-powered Component generator isn’t here to box you in, it’s here to help you move faster without compromising your vision.

If your creative team can dream it and your devs can code or prompt it, Blutui can bring it to life. No guardrails. No restrictions. Just a hyper-efficient platform for pixel-perfect work.

Tom Loudon: Looking beyond 2025, if the Founders Circle achieves everything you hope – what single metric would prove it’s fundamentally changed how agencies operate?

Graeme Blake: One word: adoption. If we see a major uptick in what we call universal development, where teams, no matter where they are, work seamlessly on the same tech, same projects, same workflow, we’ll know we’ve nailed it.

Fragmented tools add cost and chaos, kill margin, waste time, and wear down teams. Blutui is committed to being the glue that holds it all together and the jet fuel that powers it forward. This is about transforming agency studios, giving agencies a real edge, whether they’re competing against global networks, tech-first consultancies, or simply trying to ship better work, faster.

We’re agency people building for agency people, and that makes all the difference.

Read more about the Blutui Founder’s Circle on LBB