Julia is a Director of IHAR In-House Agency Review and a recognised leader in creative operations. Her career has been built around helping in-house agencies work smarter, scale effectively, and create work that can stand alongside the best external shops.

She has held senior roles at JWT and Leo Burnett, and spent nine years at VCCP Blue where she helped grow a small integrated team into a creative and production operation of more than one hundred people.

Julia later joined Specsavers to modernise and strengthen its in-house model and build a more integrated global creative operation. Across her industry work, she focuses on sustainable systems, strong talent development, and raising the quality of in-house creative output.

Alongside this, as Director of IHAR which supports in-house teams with benchmarking, best practice resources, assessments, and operational insight. IHAR is now a trusted partner for organisations wanting to lift performance and maturity.

Julia believes the next wave of in-house excellence depends on giving teams the right tools rather than more pressure. Blutui aligns closely with that philosophy. She sees the platform as a way to remove friction, lower production overhead, and give creatives more time to think and craft. It gives operational leaders clearer visibility of scope, resourcing, and workflow which strengthens credibility and protects teams. It also supports global scale without diluting creative culture, reflecting Julia’s own experience leading teams across markets. Most importantly, it returns focus to creative quality by letting process run smoothly.

Julia is an active mentor through SheSays, Lollipop, and Brixton Finishing School. She advocates for diverse talent and helps create pathways into creative industries.

Born in Russia and raised in Canada, she brings a global perspective shaped by varied early experiences including time spent helping in her family’s pawn shop. She now lives in North London with her husband and two children and remains driven by a simple belief that better systems create better work.

“Blutui gives in-house teams the clarity and support they need so they can spend more time doing what they do best. When the busywork drops away, the real work gets better.”