September 23, 2025
Zero Tolerance for Ad Fraud
Blutui Takes a Stance Against MFA Sites
At Blutui, we exist to empower creative agencies and developers to build digital experiences of real value. Our platform is not a home for Made-For-Advertising (MFA) websites.
What are MFA websites?
MFA websites are low-value sites designed primarily to serve ads, rather than to provide genuine content, utility, or brand value. They degrade the online ecosystem, waste advertiser spend, and undermine the credibility of digital media.
Our Policy
Zero Tolerance: It is strictly unacceptable to build or host MFA websites on the Blutui platform.
Immediate Action: Any MFA site detected by our team, or reported to us by third parties, will be taken offline without notice.
Non-Negotiable: Offenders may lose access to their Blutui account and forfeit all associated content and data. Read the Policy in full here.
Why This Matters
Blutui is built for agencies and creators who value craft, creativity, and purposeful digital projects. Allowing MFA sites would compromise the integrity of our platform, damage the reputation of our clients, and erode trust across the industry. It would also enable a criminal enterprise reported to fraudulently divert billions of dollars in ad revenue out of the advertising ecosystem, leaving advertisers footing the bill and agencies red-faced.
This stance on ad fraud underscores our deep involvement in the Advertising: Who Cares? movement, of which Blutui is a foundational partner. Blutui CEO Graeme Blake will be attending the A:WC? Summit in London on October 16, an event that all professional agency folk should seriously consider participating in. Tickets to this event may still be available.
Reporting MFA Sites
If you believe a site hosted on Blutui is an MFA website, please contact us immediately at support@blutui.com. All reports will be reviewed promptly, and action will be taken where appropriate.
