Compare / WordPress

Blutui vs WordPress

WordPress is everywhere and cheap to start, but nearly every agency feature arrives as a plugin the agency must license, patch and support for the life of the site.

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01.

Feature by feature

Blutui and WordPress on what agencies need to run their web work, from white labelling to pricing. Blutui goes further on 12 of the 15 features.

  • Native or included
  • Via plugin, add-on, specific edition or community project
  • Not available
  • Where Blutui goes further
Blutui vs WordPress: features and pricing compared
Feature Blutui 15 of 15 native WordPress 3 of 15 native
Best suited to Blutui Agency Web Ecosystem: microsites, corporate, campaign and complex data-driven sites Blogs, content and small business sites
Blutui goes further: White-label Agency Web Ecosystem Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Headless Native or included Via plugin, add-on, specific edition or community project
In-page visual editing Native or included Native or included
Blutui goes further: Database and collections creation (Collections) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Forms Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Managed hosting Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Infrastructure handled (CDN, scaling, security) Native or included Via plugin, add-on, specific edition or community project
Code-first Native or included Native or included
Blutui goes further: MCP / Agentic workflows (Context) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Safe client editing (Canopy Blocks) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Multi-campaign management (Cassettes) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Single Sign-On (SSO) Native or included Via plugin, add-on, specific edition or community project
Client user seats included Native or included Native or included
Blutui goes further: Command-line interface (CLI) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Auto-updates, no plugin upkeep Native or included Via plugin, add-on, specific edition or community project
Pricing Platform cost only, excluding build and agency services US$39 / seat Per month, with unlimited projects. Plus US$199/mo for the Agency Web Ecosystem and project fees from US$29/mo, managed hosting included. Free core Hosting from ~US$30/mo per site. Plugins and upkeep extra.

Assessment by Blutui from publicly available vendor information and pricing, October 2026. Features vary by plan and edition; prices are list prices or commonly cited ranges and may change.

02.

Where WordPress is strong

A vast ecosystem, a familiar block editor, unlimited users in core, low entry hosting from around US$30 a month and an official MCP Adapter plugin.

03.

Why agencies choose Blutui

  1. One platform instead of a plugin stack

    Headless delivery, forms, SSO, white labelling and deployment all depend on third-party plugins in WordPress. Each adds licence cost, security risk and update conflicts. Blutui includes them natively.

  2. Managed, not maintained

    WordPress hosting is a separate decision for every client. Blutui includes managed hosting, infrastructure and auto-updates in the project fee, with four nines+ availability.

  3. Modern front-end delivery

    WordPress themes tie developers to PHP templates. Blutui is code-first and headless, so teams use the frameworks they already prefer.

  4. Agentic production, not just AI plugins

    Blutui pairs MCP with agentic skills and Context across production, removing over 90% of delivery bottlenecks.

04.

Where Blutui goes further

Two of the features an agency gets on Blutui as standard, and how WordPress handles them.

KE Kererū
RC
Overview Cassettes Headless Settings

Access tokens

(2)(3)

Create token
Storefront

bt_publishable_7Qa9NfLc2VtR8xJm

Copy
iOS app

bt_publishable_••••••••4c1e

Front desk display

bt_publishable_••••••••9f30

Project API

Every collection, form, menu and page in this project, as JSON.

curl https://kereru.blutui.com/api/collections

Headless

Blutui
Native or included
WordPress
Via plugin, add-on or edition

Collections and pages are there as an API, with tokens per project, so a front end in any framework reads the same content the site does. No plugin, nothing to bolt on.

On WordPress, headless delivery depends on third-party plugins.

See how it works
takahe — views/layouts/team.html
team.html default.html views/layouts

{% extends 'templates/default.html' %}

 

{% set team = cms.collection('team') %}

 

{% block body %}

<section class="mx-auto max-w-5xl px-6 py-20">

<h1>The team</h1>

<div class="mt-12 grid gap-10 @3xl:grid-cols-3">

{% for person in team %}

<article>

<p>{{ person.name }}</p>

<p>{{ person.role }}</p>

</article>

{% endfor %}

</div>

</section>

{% endblock %}

Assistant blutui

Add a team page backed by a collection.

Skill blutui-project-guidelines loaded
blutui wants to run a tool Awaiting you Allowed

create_collection

handle: "team"

fields: name, role, photo, email

Deny Allow
Collection team created · 4 fields
MCP create_page("/team") 201
Write views/layouts/team.html 42 lines

The page renders the collection with a Canvas loop, the way the Blutui rules ask for it.

Ask anything…

MCP / Agentic workflows (Context)

Blutui
Native or included
WordPress
Via plugin, add-on or edition

Context pairs the Blutui MCP with agentic skills, so agents build pages, collections and forms across production, not just suggest code from a plugin.

On WordPress, AI arrives as plugins, such as the MCP Adapter, rather than agentic production.

See how it works

05.

From microsite to data-driven website

WordPress is quick for a simple site, but stretching it into campaign management or a web application means more plugins, more custom PHP and more risk. Blutui covers the full range, microsite to data-driven websites, on one managed platform.

In one line

WordPress is cheap to start and costly to keep; Blutui gives agencies one managed ecosystem with nothing to patch.

Dream it.
Design it.
Build it.

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