Compare / ChatGPT Sites

Blutui vs ChatGPT Sites

ChatGPT Sites turns a prompt into a hosted site in minutes, which is powerful for prototypes and internal tools, but offers an agency no underlying structure for delivering, editing and managing multiple client websites over time.

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01.

Feature by feature

Blutui and ChatGPT Sites on what agencies need to run their web work, from white labelling to pricing. Blutui goes further on 11 of the 15 features.

  • Native or included
  • Via plugin, add-on, specific edition or community project
  • Not available
  • Where Blutui goes further
Blutui vs ChatGPT Sites: features and pricing compared
Feature Blutui 15 of 15 native ChatGPT Sites 4 of 15 native
Best suited to Blutui Agency Web Ecosystem: microsites, corporate, campaign and complex data-driven sites Prototypes, internal tools and simple sites
Blutui goes further: White-label Agency Web Ecosystem Native or included Not available
Blutui goes further: Headless Native or included Not available
Blutui goes further: In-page visual editing Native or included Not available
Blutui goes further: Database and collections creation (Collections) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Forms Native or included Via plugin, add-on, specific edition or community project
Managed hosting Native or included Native or included
Infrastructure handled (CDN, scaling, security) Native or included Native or included
Blutui goes further: Code-first Native or included Via plugin, add-on, specific edition or community project
MCP / Agentic workflows (Context) Native or included Native or included
Blutui goes further: Safe client editing (Canopy Blocks) Native or included Not available
Blutui goes further: Multi-campaign management (Cassettes) Native or included Not available
Blutui goes further: Single Sign-On (SSO) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Client user seats included Native or included Not available
Command-line interface (CLI) Native or included Native or included
Blutui goes further: Auto-updates, no plugin upkeep Native or included Via plugin, add-on, specific edition or community project
Pricing Platform cost only, excluding build and agency services US$39 / seat Per month, with unlimited projects. Plus US$199/mo for the Agency Web Ecosystem and project fees from US$29/mo, managed hosting included. Paid ChatGPT plan A paid plan per user, such as Plus at US$20/mo. Sites included up to plan limits during the public beta, with no public price list.

Assessment by Blutui from publicly available vendor information and pricing, October 2026. Features vary by plan and edition; prices are list prices or commonly cited ranges and may change.

02.

Where ChatGPT Sites is strong

Fast prompt-to-site generation, OpenAI-managed hosting, full-stack JavaScript apps, versioned deploys and custom domains on some plans, all included in paid ChatGPT plans during the public beta.

03.

Why agencies choose Blutui

  1. Your client, not OpenAI’s

    A Site lives in a ChatGPT account on OpenAI’s hosting, and co-editing is limited to members of the same workspace. Blutui is a white-label agency ecosystem where the agency owns the client relationship.

  2. Clients edit content, not prompts

    ChatGPT Sites has no CMS or client editing interface, so every change goes back through a prompt. Blutui gives clients safe, structured editing with Canopy and Blocks.

  3. Predictable for production

    Sites is a public beta with usage limits that may change, no public price list, no data residency and no custom domains in Enterprise workspaces at launch. Blutui has published pricing and managed hosting built for client production.

  4. AI with craft and control

    Blutui is agentic where it saves time and human where it matters: MCP and Context speed up production while front-end developers keep control of the code, instead of accepting whatever a prompt generates.

04.

Where Blutui goes further

Two of the features an agency gets on Blutui as standard, and how ChatGPT Sites handles them.

Brand settings

Drop your brand and colour palette in to see what your agency eco-system will look like.

Primary colour

Used for buttons, links and other elements.

#242BFF#E8542B

Secondary colour

Used for secondary page elements.

#333333
Save changes

White-label Agency Web Ecosystem

Blutui
Native or included
ChatGPT Sites
Not available

Your agency’s name, colours and domain on the console, the editor and every client login. The client relationship stays with the agency, and Blutui powers delivery behind the scenes.

A ChatGPT Site lives in a ChatGPT account on OpenAI’s hosting.

See how it works
Share Publish
Add block

Sections

Hero
Feature rows
Testimonials
Pricing
CTA band
Partners
Solution points

In-page visual editing

Blutui
Native or included
ChatGPT Sites
Not available

Clients edit the live page in place in Canopy, inside the blocks the agency’s developers built.

ChatGPT Sites has no CMS or client editing interface: every change goes back through a prompt.

See how it works

05.

From microsite to data-driven website

ChatGPT Sites is quick for a one-off page or internal tool. Running campaigns, client content and data-driven sites across a client portfolio needs an agency platform. Blutui does all of it.

In one line

ChatGPT can make a website; Blutui lets an agency run a web business.

Dream it.
Design it.
Build it.

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