Solutions / In-House Brand

Your brand is the client. Your team is the agency.

In-house creative teams have a different kind of pressure. You’re not chasing an Effie. You’re trying to launch the campaign on time, support the brand team and make sure the work actually performs. Blutui is built for that reality.

Contact sales

01.

Bring creative and production closer together

Without the traditional client-services layer between the idea and the execution, your team can move from concept to production faster.

Blutui gives your creative, design and development teams a shared environment for getting the work out.

From Figma or Paper

Into Blutui Canvas

Spring landing

Weka

Spring range

Shop now

New this season

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NameEmail
MessageSend
Hero Products Enquiry
Agent MCP

Figma or Paperreads

Blutuiwrites

blutui-canopy-blocks

weka — views/canopy/hero.canvas

views

layouts

landing.htmlA

canopy

hero.canvasA

products.canvasA

enquiry.canvasA

{% canopy config %}
{ "title": "Hero",
  "name": "hero",
  "settings": [
    { "name": "heading",
      "type": "text" },
    { "name": "image",
      "type": "file" } ] }
{% endcanopy %}

{% canopy template %}
{% set image = settings.image %}
<section class="hero">
  <h1>{{ settings.heading }}</h1>
  <img src="{{ image.path }}">
</section>
{% endcanopy %}
Kōtuku
Search ⌘K TS
Overview Projects Domains Settings

Projects

(24)

Archived
Create project N
W
Weka

weka.blutui.com

Open project
Transfer project
Archive project
P
Pūkeko

pukeko.blutui.com

K
Kea

kea.blutui.com

K
Kōkako

kokako.blutui.com

K
Ruru

ruru.blutui.com

K
Kākā

kaka.blutui.com

T
Tīeke

tieke.blutui.com

T
Toroa

toroa.blutui.com

Keep your ecosystem under your control

Your organisation can own the Blutui environment while giving individual brands or teams control over their own projects.

That means you can create structure without creating bureaucracy.

Kōtuku
TS
Overview Projects Domains Settings
General Branding Team Roles

Team

Manage your team members and invitations.

Invite member
Team members Pending invitations
HS
Hihi Stitchbird Invited

hihi@kotuku.studio

Admin
KP
Kākāriki Parakeet

kakariki@kotuku.studio

Admin
KK
Kōtare Kingfisher

kotare@kotuku.studio

Owner
TS
Tauhou Silvereye 2FA you

tauhou@kotuku.studio

Owner
KF
Kārearea Falcon

karearea@kotuku.studio

Admin
RW
Riroriro Warbler

riroriro@kotuku.studio

Owner

Bring distributed talent into the same workflow

Internal teams, contractors and external specialists can collaborate within your environment while you decide who gets access to what.

04.

Keep the technology out of the way

Your team should be thinking about the brand, the campaign and the audience. Not managing a collection of legacy systems.

Ship in days, not months

Scaffold, wire content and deploy a production-ready site in a fraction of the usual timeline.

A design system that holds

Canopy Blocks keep client edits inside your design system, so nothing breaks the layout.

Client-proof editing

Clients fill in and manage content safely, without ever touching the underlying template.

Hosting handled

Domains, SSL and deploys are handled, with nothing to patch or babysit.

Staging built in

Cassettes let you stage a redesign alongside the live site and flip it over when approved.

AI on your side

Blutui MCP puts agents to work on pages, collections, forms and deploys.

Give your in-house team
the tools to move
like an agency.