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Blutui vs Umbraco

Umbraco is the closest feature match, but it is a CMS that agencies extend; Blutui is an ecosystem agencies run their web business on.

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01.

Feature by feature

Blutui and Umbraco on what agencies need to run their web work, from white labelling to pricing. Blutui goes further on 4 of the 15 features.

  • Native or included
  • Via plugin, add-on, specific edition or community project
  • Not available
  • Where Blutui goes further
Blutui vs Umbraco: features and pricing compared
Feature Blutui 15 of 15 native Umbraco 11 of 15 native
Best suited to Blutui Agency Web Ecosystem: microsites, corporate, campaign and complex data-driven sites Corporate and content sites
Blutui goes further: White-label Agency Web Ecosystem Native or included Via plugin, add-on, specific edition or community project
Headless Native or included Native or included
Blutui goes further: In-page visual editing Native or included Via plugin, add-on, specific edition or community project
Database and collections creation (Collections) Native or included Native or included
Forms Native or included Native or included
Managed hosting Native or included Native or included
Infrastructure handled (CDN, scaling, security) Native or included Native or included
Code-first Native or included Native or included
MCP / Agentic workflows (Context) Native or included Native or included
Safe client editing (Canopy Blocks) Native or included Native or included
Blutui goes further: Multi-campaign management (Cassettes) Native or included Via plugin, add-on, specific edition or community project
Single Sign-On (SSO) Native or included Native or included
Client user seats included Native or included Native or included
Command-line interface (CLI) Native or included Native or included
Blutui goes further: Auto-updates, no plugin upkeep Native or included Via plugin, add-on, specific edition or community project
Pricing Platform cost only, excluding build and agency services US$39 / seat Per month, with unlimited projects. Plus US$199/mo for the Agency Web Ecosystem and project fees from US$29/mo, managed hosting included. ≈US$52–840/mo Per Umbraco Cloud project, with unlimited users included. Core free.

Assessment by Blutui from publicly available vendor information and pricing, October 2026. Features vary by plan and edition; prices are list prices or commonly cited ranges and may change.

02.

Where Umbraco is strong

A mature open-source .NET CMS, headless delivery, Umbraco Forms, unlimited team members on Umbraco Cloud and an official developer MCP server.

03.

Why agencies choose Blutui

  1. Built for agencies, not .NET teams

    Umbraco ties front-end work to a .NET back end and .NET skills. Blutui keeps front-end folk at the core: their code, their frameworks, with Blutui handling infrastructure and repetitive production through createControl.

  2. One agency ecosystem, not a project per contract

    Umbraco Cloud is priced and managed project by project, from about US$52 to US$840 a month each. Blutui gives the agency one white-labelled ecosystem across every client, with project fees from US$29 a month.

  3. Campaigns built in

    Cassettes run campaign sites and multiple front ends from one set of production data. Umbraco handles multi-site in one install, without a dedicated campaign system.

  4. Agentic where it saves time

    Blutui pairs MCP with agentic skills to deliver our Context feature across production. Umbraco’s remote MCP for Cloud is still rolling out.

04.

Where Blutui goes further

Two of the features an agency gets on Blutui as standard, and how Umbraco handles them.

Brand settings

Drop your brand and colour palette in to see what your agency eco-system will look like.

Primary colour

Used for buttons, links and other elements.

#242BFF#E8542B

Secondary colour

Used for secondary page elements.

#333333
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White-label Agency Web Ecosystem

Blutui
Native or included
Umbraco
Via plugin, add-on or edition

Your agency’s name, colours and domain on the console, the editor and every client login. The client relationship stays with the agency, and Blutui powers delivery behind the scenes.

Umbraco has nothing to brand as the agency’s own: Umbraco Cloud is priced and managed project by project.

See how it works
PU Pūkeko
RC
Overview Branding Cassettes Domains

Cassettes

(3)(4)

Create Cassette
christmas

christmas

new-store

newstore

halloween

halloween

default Active

default

Multi-campaign management (Cassettes)

Blutui
Native or included
Umbraco
Via plugin, add-on or edition

Cassettes run campaign sites and multiple front ends from one set of production data, and stage each one before it goes live.

Umbraco handles multi-site in one install, without a dedicated campaign system.

See how it works

05.

From microsite to data-driven website

Umbraco fits corporate and content sites well, but a quick campaign microsite still means a full .NET project. Blutui runs microsites, campaign sites, corporate sites and data-driven web applications on one platform, so the agency never switches stacks as the brief grows.

In one line

Umbraco gives you a CMS to build on; Blutui gives your agency the whole web operation, branded as yours.

Sources and notes

Umbraco Cloud prices are converted from euros at about US$1.15 per €1.

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