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Blutui vs Wix Studio

Wix Studio is fast and polished, but it is a consumer platform with an agency layer; Blutui is agency infrastructure from the ground up.

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01.

Feature by feature

Blutui and Wix Studio on what agencies need to run their web work, from white labelling to pricing. Blutui goes further on 6 of the 15 features.

  • Native or included
  • Via plugin, add-on, specific edition or community project
  • Not available
  • Where Blutui goes further
Blutui vs Wix Studio: features and pricing compared
Feature Blutui 15 of 15 native Wix Studio 9 of 15 native
Best suited to Blutui Agency Web Ecosystem: microsites, corporate, campaign and complex data-driven sites Quick microsites and small business sites
Blutui goes further: White-label Agency Web Ecosystem Native or included Via plugin, add-on, specific edition or community project
Headless Native or included Native or included
In-page visual editing Native or included Native or included
Database and collections creation (Collections) Native or included Native or included
Forms Native or included Native or included
Managed hosting Native or included Native or included
Infrastructure handled (CDN, scaling, security) Native or included Native or included
Blutui goes further: Code-first Native or included Via plugin, add-on, specific edition or community project
MCP / Agentic workflows (Context) Native or included Native or included
Safe client editing (Canopy Blocks) Native or included Native or included
Blutui goes further: Multi-campaign management (Cassettes) Native or included Not available
Blutui goes further: Single Sign-On (SSO) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Client user seats included Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Command-line interface (CLI) Native or included Via plugin, add-on, specific edition or community project
Auto-updates, no plugin upkeep Native or included Native or included
Pricing Platform cost only, excluding build and agency services US$39 / seat Per month, with unlimited projects. Plus US$199/mo for the Agency Web Ecosystem and project fees from US$29/mo, managed hosting included. US$17–159/mo Per client site, with collaborators included in each site plan. Studio workspace free.

Assessment by Blutui from publicly available vendor information and pricing, October 2026. Features vary by plan and edition; prices are list prices or commonly cited ranges and may change.

02.

Where Wix Studio is strong

A free agency workspace, native CMS and forms, managed hosting, a headless option and an official remote MCP server.

03.

Why agencies choose Blutui

  1. The client sees your agency, not Wix

    Clients land on a consumer brand they understand as a free web builder that they can also buy direct. Blutui is white-labelled, so the platform reinforces the agency relationship instead of competing with it.

  2. Real code, not a visual builder

    Wix code runs inside its own editor and runtime. Blutui is code-first: front-end developers use their own code and frameworks with no ceiling on craft.

  3. Enterprise features without an enterprise contract

    Wix keeps SSO for its Studio enterprise solution, and Basic site plans include three collaborators. Blutui includes SSO, and client user access comes with the project fee.

  4. Campaigns from one source

    Each Wix site stands alone. Blutui Cassettes run campaign sites and multiple front ends from shared production data.

04.

Where Blutui goes further

Two of the features an agency gets on Blutui as standard, and how Wix Studio handles them.

Brand settings

Drop your brand and colour palette in to see what your agency eco-system will look like.

Primary colour

Used for buttons, links and other elements.

#242BFF#E8542B

Secondary colour

Used for secondary page elements.

#333333
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White-label Agency Web Ecosystem

Blutui
Native or included
Wix Studio
Via plugin, add-on or edition

Your agency’s name, colours and domain on the console, the editor and every client login. The client relationship stays with the agency, and Blutui powers delivery behind the scenes.

On Wix Studio, clients land on a consumer brand they can also buy direct.

See how it works
PU Pūkeko
RC
Overview Branding Cassettes Domains

Cassettes

(3)(4)

Create Cassette
christmas

christmas

new-store

newstore

halloween

halloween

default Active

default

Multi-campaign management (Cassettes)

Blutui
Native or included
Wix Studio
Not available

Cassettes run campaign sites and multiple front ends from one set of production data, and stage each one before it goes live.

Each Wix site stands alone.

See how it works

05.

From microsite to data-driven website

Wix Studio is excellent for a quick microsite or small business site. When the brief grows into a campaign programme or a data-driven websites, agencies hit its limits. Blutui scales from microsite to campaign site management to data-driven websites without a re-platform.

In one line

Wix Studio helps agencies make sites quickly; Blutui helps agencies build a web business that stays theirs.

Dream it.
Design it.
Build it.

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