Compare / Adobe Experience Manager

Blutui vs Adobe Experience Manager

AEM matches much of Blutui’s feature list, but at a hefty enterprise licence cost, enterprise timelines and with Adobe, not the agency, owning the platform relationship.

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01.

Feature by feature

Blutui and Adobe Experience Manager on what agencies need to run their web work, from white labelling to pricing. Blutui goes further on 5 of the 15 features.

  • Native or included
  • Via plugin, add-on, specific edition or community project
  • Not available
  • Where Blutui goes further
Blutui vs Adobe Experience Manager: features and pricing compared
Feature Blutui 15 of 15 native Adobe Experience Manager 10 of 15 native
Best suited to Blutui Agency Web Ecosystem: microsites, corporate, campaign and complex data-driven sites Large enterprise sites
Blutui goes further: White-label Agency Web Ecosystem Native or included Not available
Headless Native or included Native or included
In-page visual editing Native or included Native or included
Blutui goes further: Database and collections creation (Collections) Native or included Via plugin, add-on, specific edition or community project
Blutui goes further: Forms Native or included Via plugin, add-on, specific edition or community project
Managed hosting Native or included Native or included
Infrastructure handled (CDN, scaling, security) Native or included Native or included
Blutui goes further: Code-first Native or included Via plugin, add-on, specific edition or community project
MCP / Agentic workflows (Context) Native or included Native or included
Safe client editing (Canopy Blocks) Native or included Native or included
Multi-campaign management (Cassettes) Native or included Native or included
Single Sign-On (SSO) Native or included Native or included
Blutui goes further: Client user seats included Native or included Via plugin, add-on, specific edition or community project
Command-line interface (CLI) Native or included Native or included
Auto-updates, no plugin upkeep Native or included Native or included
Pricing Platform cost only, excluding build and agency services US$39 / seat Per month, with unlimited projects. Plus US$199/mo for the Agency Web Ecosystem and project fees from US$29/mo, managed hosting included. Custom licence Not published. Typically cited at US$250k–1M+/year.

Assessment by Blutui from publicly available vendor information and pricing, October 2026. Features vary by plan and edition; prices are list prices or commonly cited ranges and may change.

02.

Where Adobe Experience Manager is strong

Deep enterprise capability, Multi Site Manager, Adobe identity SSO, a managed cloud service and official MCP servers for AEM as a Cloud Service.

03.

Why agencies choose Blutui

  1. Your brand, not Adobe’s

    AEM has no white-label option; the agency implements Adobe’s product. Blutui is a white-label agency ecosystem, so the agency stays the trusted partner and Blutui powers delivery behind the scenes.

  2. Launch in days, not quarters

    AEM rollouts are commonly quoted at 9 to 18 months. Blutui takes a Figma prototype to a live site in under three minutes, and agentic workflows remove over 90% of delivery bottlenecks.

  3. Pricing an agency can quote

    AEM licences are commonly cited at US$250,000 to US$1m+ a year, before implementation partners. Blutui is US$39 a seat, US$199 a month for the agency ecosystem and project fees from US$29 a month, hosting included.

  4. No specialist lock-in

    AEM work leans on certified Java and Adobe specialists. Blutui lets any strong, talented front-end developer ship production sites.

04.

Where Blutui goes further

Two of the features an agency gets on Blutui as standard, and how Adobe Experience Manager handles them.

Brand settings

Drop your brand and colour palette in to see what your agency eco-system will look like.

Primary colour

Used for buttons, links and other elements.

#242BFF#E8542B

Secondary colour

Used for secondary page elements.

#333333
Save changes

White-label Agency Web Ecosystem

Blutui
Native or included
Adobe Experience Manager
Not available

Your agency’s name, colours and domain on the console, the editor and every client login. The client relationship stays with the agency, and Blutui powers delivery behind the scenes.

AEM has no white-label option: the agency implements Adobe’s product.

See how it works
goldenhomes.co.nz
home.html default.html views/layouts

{% extends 'templates/default.html' %}

 

{% set plans = cms.collection('plans')

| sort_by('order') | slice(0, 3) %}

 

{% block body %}

{{ include('components/hero.html') }}

 

{% for plan in plans %}

<article class="plan">

<h3>{{ plan.name }}</h3>

<p>{{ plan.beds }} bed · {{ plan.baths }} bath</p>

</article>

{% endfor %}

{% endblock %}

Code-first

Blutui
Native or included
Adobe Experience Manager
Via plugin, add-on or edition

Developers write real templates in their own editor, with their own code and frameworks. Nothing sits between them and the markup, so there is no ceiling on craft.

AEM work leans on certified Java and Adobe specialists.

See how it works

05.

From microsite to data-driven website

AEM is built for large enterprise estates, and a short-run campaign microsite rarely justifies its cost or timeline. Blutui delivers the quick microsite and enterprise-grade websites on the same ecosystem.

In one line

AEM sells enterprise capability to the client; Blutui gives the agency comparable capability it can price, brand and deliver fast.

Sources and notes

AEM’s licence and rollout figures are ranges commonly cited by industry analysts and competing vendors, not Adobe list prices. Adobe does not publish AEM pricing.

Dream it.
Design it.
Build it.

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