The Founding 5
Blutui Welcomes Founding 5 Agency Leaders to the Blutui Founder’s Circle

It is with immense pleasure that Blutui welcomes our Founding 5 agency leaders to the Blutui Founder’s Circle, an initiative created to identify, interrogate, and ideate around the pain points that hold today’s agencies back from their full potential.
Since 2019, Blutui has been developing tools and workflows purpose-built for digital agencies. Our platform delivers productivity gains of 400% and transforms studio talent utilization by 66%. But we’re just getting started. By harnessing automation, AI, and human ingenuity, the Blutui team is building a protective moat around adland, to empower agencies to compete on their own, significantly better terms.
Enter the Founder’s Circle.
The Circle is chaired by Amir Mireskandari, whose career spans leadership roles across renowned co-agency brands including Y&R Wunderman Sydney, Leo Burnett, M&C Saatchi, and Ogilvy, before founding the independent agency Method+Motion. A technophile with deep operational expertise in global markets, Amir brings vision and experience to the group.
Amir is joined by:
Marlina Lim, CEO of Leverate, Indonesia’s fastest-growing full-service powerhouse. Under Marlina’s leadership, Leverate has achieved remarkable growth, earning accolades for both design and effectiveness. The agency specializes in helping Southeast Asian brands expand across Asia and guiding global brands into high-growth SEA markets.
James Stanton, Founder and CEO of BrandLab, is based in Sydney, Australia. He has successfully expanded the BrandLab footprint across the UK, Europe, the US, and APAC, building a five-studio network servicing global clients. A true indie-tech entrepreneur, James brings a keen eye for emerging trends and future-forward agency models.
Daniel Eischen, Founder and CEO of Luxembourg’s Concept Factory, is a widely respected MarTech visionary in the European market. His agency blends traditional creative with digital transformation, constantly evolving through experimentation and a bold, lateral approach. Daniel’s unique perspective adds a valuable dimension to the Founder’s Circle.
Rakz Mathur, Co-founder and COO of Sydney-based POUNCE, was one of Blutui’s earliest adopters. His real-time feedback was instrumental in the development of the AI Components tool, our answer to the demand for Re:Loom-style component libraries. With Rakz’s guidance, Blutui is defining dynamic prompt-to-code component generation.
Together, this group represents not only diverse global experience but also a shared commitment to innovation, independence, and the future of creative agency work. We’re honored to collaborate with these leaders as we shape the next generation of tools, thinking, and opportunities for agencies everywhere.