codeCircle

By Jayan Ratna, CTO at Blutui

If there’s one thing we’ve learned here at Blutui, it’s that the best ideas don’t always come from standing in front of the whiteboard.

Some of the sharpest insights into our platform, what works, what doesn’t, and what’s urgently missing, come from the agency developers who use our platform day in, day out. The ones juggling multiple client builds, solving problems in real time, and navigating the peculiar blend of creativity and that defines agency life.

So we’re making space for those voices to be heard, formally and directly.

We’re calling it codeCircle. Not a focus group. Not a beta test. A developer-led feedback loop that will be ongoing, practical, and grounded in the reality of what it takes to build better digital work in a high-pressure studio environment.

Why codeCircle?

There’s a lot of noise in tech right now. AI this. Low-code that. Platforms promising everything and delivering curious code and clutter. What we’ve heard consistently from the agencies we work with is that simplicity, speed, and control are more valuable than ever.

But those values aren’t abstract, they're built feature by feature, decision by decision, in collaboration with the people who actually use the tools.

codeCircle is about putting developers in the room where those decisions get made.

It's a space for critique, idea sharing, wishlist building, and maybe the odd rant here and there. Because the more we know about what’s really happening in your workflows, the better we can build for it.

Who’s it for?

Agency-side front-end developers. Whether you’re leading a digital team at a mid-sized agency, a global network or you’re the go-to dev in a lean creative studio, if you work with the Blutui platform, or want to, you’re welcome.

If you care about how tools shape the creative process.
If you want a say in how a platform evolves.
If you’ve ever thought, “this would be so much better if…”then this is your space.

What’s in it for you?

• Early access to new features and updates

• A direct line to the people building Blutui

• Influence over the platform’s roadmap and direction

• A front-row seat to what other developers across the agency world are doing—and how they’re doing it

And above all, a chance to help shape a platform built not for the tech elite, but for the working creative technologist in the trenches of agency life.

The bigger picture

There’s a creeping sameness taking over the digital work agencies produce. Speed has overtaken strategy. Tools are becoming black boxes. The idea of owning your creative and technical process, from concept to delivery, is slipping away.

We think there’s another way. And we think developers, not just designers or strategists, need to help lead it.

codeCircle is a small start. But we believe it can become a meaningful space for dialogue, contribution, and real improvement—driven by the people who care about craft, code, and what comes next.

If this sounds like you, we’d love to have you involved.

Get in touch. Let’s build what we wish we already had.