The Kat Came Back

We’re bringing real operational class into the business with Kat Grinter re-joining us as Head of Commercial Operations and Blutui Ambassador.

Kat understands agencies from the inside out. She has run the commercial operations inside creative and digital agency environment, most recently advising regional and global agencies on ERP implementation, including WorkBook and other systems designed to bring structure to their chaos. Kat knows where agencies lose margin. Kat knows where workflow breaks. And Kat knows why disconnected platforms quietly tax performance.

That matters to us here at Blutui.

Blutui is not ‘yet another CMS’ challenger. We are building what we term an Agency Web Ecosystem (AWE). A unified environment where design, build, hosting, domains, AI production, MCP layer, user management and white label control all sit together, properly orchestrated for agencies to succeed at web.

Kat has seen exactly what happens when agencies try to fudge tech together across five or six tools. It kinda works, until it doesn’t work at all.

The Kat Came Back Wearing Many Hats

Her role is important. Relentlessly sharpening our commercial model. Strengthening partner growth. Helping agencies understand the operational upside of properly leveraging their own Agency Web Ecosystem.

This is about scale, margin and control.

Welcome Kat