Adland’s Tectonic Plates are Shifting

Adland’s had a pretty sweet run since the Mad Men era, when high-stakes, high-yield, creative-led agencies placed media across a handful of powerful publishers and platforms.

Brands were big and profits were bigger but that world is long gone, much has changed.

Legends of the industry, whose names, or at least initials, which once adorned Madison Avenue directories and Cannes super-yachts, have been replaced by sterile holding company master-brands.

The hard-won wisdom of industry veterans has been sidelined by AI-driven media planning tools that spit out shotgun-style schedules, backed by synthetic research and platform-fed data, everyone’s opting to check their own homework. 

Adland’s tectonic plates are shifting. But amid all this upheaval, one constant has been overlooked: digital development.

For years, while agencies enjoyed fat creative and media margins, digital was treated as a dark art, a distraction. Not anymore. The team at Blutui is changing that.

Where websites, mobile apps, campaign landing pages and microsites were once offloaded to the “mate-from-down-the-pub-who-owns-a-webshop,” agency leaders now see these digital projects for what they really are: vital lifelines.

Blutui works with agencies across the globe to unlock the untapped potential in their clients’ digital needs, and it’s working.

In a world where media margins have vanished, creative is increasingly handed to OpenAI or, worse, Meta, and legacy agency brands are marched into the Holding Co CFO’s office to receive their fake gold Rolex, digital development stands out. It delivers real margin, and brings clients back to the studio for more than a 6-minute meeting.

This is the new gold rush. And Blutui is the only pan and shovel your agency needs.

Built exclusively for agencies, the Blutui platform is championing a new era of agency survival, empowering shops to reclaim full control, full creative, and full margin on digital projects.

The days of outsourcing to the “mate-from-down-the-local-pub” are over. With the Blutui Agency Console, agencies are taking back control, delivering projects directly and staying sticky like never before.

Blutui isn’t just a platform, it’s a trusted partner. Whether you have in-house dev talent or need help finding it, Blutui is there to support. And thanks to built-in automation, AI, and streamlined workflows, agencies see up to 400% productivity gains from day one. Blutui have made sure you have an edge over your unnatural competition.

As the industry landscape shifts beneath your feet, it’s time to align with where digital is leading the most progressive agencies. No more clunky legacy tech. No more bloated teams wrestling outdated code.

Blutui was purpose-built by agency insiders, for agencies worldwide, to be your weapon of choice in the battle for client relevance.