Scale & Stick Over Digital Lifetime
Looking to technology to provide stickiness and relevance with increasingly fickle digital clients? Read how Blutui steps up.
As digital projects become more intricate and clients expect faster delivery, many find themselves outgrowing their agencies' digital capability.
As your digital clients grow your agency becomes overwhelmed with the need to support a wide variety of technologies and teams or risk losing your valuable client to another provider.
This is where Blutui offers a unified platform that allows you to scale seamlessly and handle projects of all sizes and complexities, without the overhead of managing multiple technologies and teams.
In this article, we’ll explore how the Blutui platform can help agencies scale their capabilities and retain clients over the longer term by offering a unified solution for every stage of a project’s lifecycle. Plus, we illustrate how agencies can lose clients to non-agency providers that can cater to these growing project requirements, a scenario the Blutui platform is designed to prevent happening.
Scaling Your Studio to Meet Growing Client Needs
As your agency grows, so do your clients' needs. If your agency is any good this is inevitable. From the simplest microsites and landing pages to complex web applications, mobile apps, and content deployment across multiple channels, your ability to deliver a wide range of services determines your ability to retain and grow your client base. However, the challenge lies in balancing multiple technologies, managing several teams of specialists, and coordinating diverse skills across different tools, often leading to inefficiencies and increased costs.
Blutui changes the landscape for agencies by offering Continuum, the unified platform with CMS and Headless capabilities. Whether you’re working on a microsite or a complex web application, Blutui empowers your front-end developers to deliver high-quality results quickly and efficiently. A single front-end developer using Blutui can now perform at the level of a four-person team, drastically reducing the need for multiple specialized roles. This reduces overhead, simplifies project management, and accelerates time to market, all without sacrificing quality.
Deliver Across the Entire Project Lifecycle
One of the biggest pain points for agencies, and one that sees clients resign their account, is the angnecies inability to provide ongoing support across the entire lifecycle of a project. As technology needs evolve, agencies often struggle to keep up with the rapid pace of change. Clients, who expect a seamless experience will seek out tech providers who offer end-to-end solutions, leading agencies to lose out on long-term contracts.
Blutui provides agencies with the solution by enabling them to serve clients from the beginning to the end of a project’s lifecycle. Whether the project starts as a simple landing page or evolves into a complex web application with dynamic content, Blutui’s Continuum, the combined CMS and Headless architecture allows you to manage everything from initial build, content deployment and beyond to the next iteration of the project.
From initial design and development to long-term content management, Blutui ensures that your team has the tools they need to support the entire project, from concept to deployment and ongoing optimization. Clients will appreciate the consistency and efficiency of working with a single provider who can handle it all.
Case Study: Losing Clients to Technical Providers
Let’s consider a hypothetical case study to demonstrate the challenges agencies face when they cannot scale and adapt to changing client needs.
Scenario: The Agency's Struggle to Scale
AAA Agency has a strong portfolio of digital projects for their clients, ranging from microsites to mobile apps. They’ve built a reputation for delivering creative and functional websites but soon face a dilemma. As their clients’ needs grow, they begin requesting more complex features and better performance across multiple channels, mobile apps, e-commerce, social media, etc.
At first, AAA Agency tries to manage these requests with their current team of front-end developers, back-end developers, and project managers. However, this quickly becomes overwhelming. The agency is forced to juggle various tools, separate technologies, and different specialized teams to deliver each aspect of the project. Even with a talented team, they start to run into delays, and the quality of the work begins to suffer.
One of AAA Agency’s key clients, a retail brand, approaches the agency with an ambitious request: they need a unified solution that connects their website, mobile app, in-store and DOOH displays, with dynamic content updates across all platforms. The agency realizes they cannot fulfill this request without substantial investment in additional resources and technology.
The Search Begins
Frustrated by the increasing complexity and slow delivery, the retail brand begins exploring alternatives. This should be about the time AAA Agency starts to panic along with their digital projects, the client is likely to review their creative and social as well.
After evaluating several providers, they decide to partner with an agency who offers a custom solution, which allows them to manage content across their website, mobile app, and digital signage from a single platform. An expensive option, and change is difficult but the retail brand signs a long-term contract with the new provider, leaving AAA Agency to lose out on a valuable digital and creative brand client.
How Blutui Avoids This Calamity
Had AAA Agency been using Blutui, they would have delivered using the superior combined CMS and Headless capability from the start, allowing them to seamlessly manage content across multiple channels. With Blutui’s platform, their front-end developers would have been able to scale up to meet the client’s growing needs without additional overhead or the need for multiple specialized teams. By using one unified tool, AAA Agency could have continued servicing the client through every phase of the project’s lifecycle, from initial design and development through various scope iterations as the project grows with their business demands.
Why Blutui is the Future for Digital Agencies
Web and digital channel technologies that are offered to agencies are either a CMS or they are headless, leaving a gaping chasm to confront when a client needs to move from one to the other as their requirements change. Blutui is designed to solve this scalability problem that so many agencies face. By providing a single platform that offers CMS and Headless capabilities, Blutui empowers agencies to deliver high-quality results quickly and efficiently in a single platform, no matter the size or complexity of the client project.
With Blutui, agencies can:
Scale seamlessly: A single front-end developer can now perform at the level of a team of four, reducing overhead and increasing efficiency.
Provide end-to-end solutions: From simple landing pages to complex web applications, mobile apps, in fact any digital Blutui supports every project phase and helps you retain clients for the long term.
Stay competitive: Agencies no longer have to worry about losing clients to tech providers who offer multi-platform capabilities, Blutui makes it easy to deliver the same integrated experience.
If agencies are to be retained by their clients over the mid-to-long term, they must evolve to meet growing client expectations. Blutui provides the tools needed to stay agile, deliver results across multiple digital platforms, and maintain client stickiness throughout their entire project lifecycle.
Ready to Scale?
If your agency is ready to scale and offer clients a complete digital solution, explore how Blutui can help. With its unified platform and robust CMS and Headless capabilities, Blutui empowers your team to deliver at the highest level, helping you build long-term relationships with your clients.
