Lisbon + London = Lessons
When Blutui Goes Global, the Conversation’s Always the Same
Wherever Blutui CEO Graeme Blake takes the platform, be it global markets or agency network events, the story tends to follow a familiar pattern. A night of cocktail chats among agency founders gives way to deeper discussions the next day, centered on technology, productivity, and survival in an AI-driven future.
The Cocktail Hour Takeaways?
Frustration with inefficient workflows, razor-thin margins, and increasing pressure to stay relevant amid emerging tech and global uncertainty. There's a growing anxiety about jumping into tools that could prove obsolete. These aren’t new concerns, but layered with geopolitical tension and economic instability, they’re more urgent than ever.
The Next-Day Shift
As conversations deepen into why Blutui was built, a shift in mindset occurs. Agency leaders start seeing the problem not as their own inability to adapt, but as a failure of the tools built for them, or to be more accurate, not built for them.
Built by Agencies, for Agencies
Graeme Blake, founder and CEO of Blutui, is a seasoned agency owner with over 30 years of operational experience. He knows the pain points firsthand, and so does his team. They’ve lived the agency life, and they’ve built Blutui to solve the problems they once faced.
That’s the key difference. Unlike most tech platforms designed for generalist developers, or anyone with a credit card, Blutui is purpose-built for agencies. The mission? Help agencies develop better, faster, and more profitably. Not just from a tech perspective, but to elevate the entire agency-client ecosystem.
Recent Market Visits Prove It Again
At a recent Tribe Global business summit in Lisbon, and agency meetings in London, the reaction was familiar. Many agencies simply assume that web and app development is supposed to be complex, slow, and expensive. When they see a New Zealand-based platform designed specifically to address those challenges, disbelief quickly turns into curiosity, and then demand for a demo.
Then Comes the Fly-Through
Once agencies see the platform and AI tools in action, attitudes shift. Legacy, generalist tech, long considered industry staples, are revealed to be outdated. These platforms were never built for agencies, and they are readily available, so they don’t give agencies a competitive edge. Blutui, on the other hand, is focused exclusively on agency business. It’s staggeringly fast, scalable, and minimizes the need for deep technical input, unlocking more margin, capacity, and efficiency.
The Pattern Repeats
‘Every time we step into an agency’s world, the story plays out similarly. And with our upcoming workshop with BIMA at SXSW London this June, we expect more of the same,” says CEO Graeme Blake. “Cocktail chats turning into serious conversations, and realizations that “better, faster, more profitable” is actually within reach.
If This Sounds Familiar...
If your agency struggles with slow delivery, clunky workflows, fragmented tools, or poor margins, you’re not alone. But you do have options. Connect with the Blutui team, and see what happens when your tech is finally working for you.
