Cannes Still Can
The Great Cannes Debrief (Sans Speedos, Promise).
Blutui made the absolute most out of the Cannes Lions Festival of Creativity this June, with CEO Graeme Blake joining the conversation around AI and productivity alongside agencies of all sizes.
Our agency-first approach to digital delivery continues to stand apart, and it showed, more agencies than ever booked Fly-Throughs to experience first-hand how Blutui blends automation and AI to provide staggering development cadence without losing the human edge.
The role of AI in creative production was a major talking point this year. Blutui made a clear case for keeping front-end coders in the workstream, a perspective echoed by agency founders and owners who fear a wave of AI-generated sameness. “In a sea of mediocrity, human craft becomes the beacon”, to quote Graeme. “Because at the end of the day, people still buy from people. Ideas matter and agentic AI or not, a human touch continues to cut through”.
We’ll be sharing more soon from our time at Cannes Lions, including insights, highlights, and behind-the-scenes sunburns from the team. It wasn’t all rosé and rooftop panels, the conversations around AI, design fidelity, and the future of agency work were both sobering and energizing.
One takeaway: AI may be fast, but creativity still wins hearts, minds and wallets, and that requires humans on both sides of the transaction.
Blutui CEO Graeme Blake visits COLLINS House, an oasis of chill vibes and super-nova talent high above the frantic scenes of the Croisette.
Special thanks to Little Black Book, BIMAHouse and COLLINS House, an exceptional experience indeed.
