Blutui Saved Our Bacon on ‘The Chicken Account’

September 2024

When R/GA landed the Colonel’s competition campaign, it came with all the hallmarks of fast food: high stakes, impossible deadlines, and zero room for error.

The ask? A sleek, high-performing campaign competition and survey site for a major product launch, live in just 12 days.

The problem? A build like this would typically take multiple devs three weeks. Every tool in the agency’s usual stack was screaming: not gonna happen.

Enter Blutui.

The Brief: Fast Food, Faster Deadlines

R/GA are specialists in FMCG and retail brands. Tight turnarounds are part of the gig, but this was next level. The client needed:

• A responsive, custom-built survey/competition site

• Real-time customer data capture and validation

• High-impact creative to match the campaign’s bold energy

And all of it ready ahead of a national media blitz. The traditional workflow simply couldn’t cope.

The Challenge: Three Weeks’ Work in Five Days

Normally, R/GA’s campaign sites are a hybrid of legacy CMS platforms and custom code. Reliable, yes. Fast and Reliable, well . . . Nah.

The team was already maxed out, and shoehorning this project through would have blown timelines, margins, and morale.

They needed a platform that cut out the bottlenecks. That’s when they turned to Blutui.

The Solution: Blutui

Blutui’s developer-first framework became the game-changer. Here’s how it saved the day:

🍗 Rapid Build with Courier

R/GA Courier stood the project up in under 2 minutes from making the decision to 5,4,3,2,1 go! The team were onboarded that same afternoon and using a single front-end dev the intuitive workflows more than halved development time.

🍗 Custom, Minus the Complexity

Blutui’s lean framework delivered a fully custom, on-brand site without the drag of bulky CMS platforms or bloated plugins. Just clean, efficient code.

🍗 Speed to Market

Hosting setup, version control, client revisions—tasks that usually took days—were handled in hours.

🍗 Sign-Off Made Simple

Blutui’s live previews kept the client in the loop, speeding approvals and removing back-and-forth.

The Result: Campaign Delivered, Client Cluckin’ Delighted

In just 5 days, R/GA delivered a high-performing campaign site that looked and felt like it took months.

The client was thrilled, the launch landed flawlessly, and R/GA strengthened its reputation as the agency that delivers under pressure.

Why Blutui Made All the Difference

By slashing development time, cutting technical overhead, and enabling seamless collaboration, Blutui gave R/GA the one thing their (then0 go-to stack couldn’t: speed without compromise.

As R/GA’s lead developer put it:

“Blutui didn’t just save our bacon, it made the whole project possible.”

Ready to save your agency’s bacon on the next impossible deadline?
See what Blutui can do for your team at blutui.com.