Hard Case Aussie Indie Case Study
When WordPress Falters, Blutui Delivers for Sydney Indie
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Prominent independent digital agency located the heart of Sydneys CBD at Circular Quay, had been working tirelessly on their own corporate site as part of a major agency brand relaunch. Slated for Christmas, a time when a bold rebrand could make a huge statement, the project became more than just a technical challenge. It turned into a team-wide passion project, a milestone symbolizing their journey and future ambitions.
Then the wheels came off.
A month before the brand relaunch deadline, the agency’s team hit a wall, reaching out to Blutui: "We can’t get the [expletive] WordPress libraries to work, and we’re thinking of abandoning the [expletive] launch altogether unless you think Blutui can [expletive] save this." (Our Aussie friends do like to curse).
Enter Blutui.
Despite the skepticism of the agency's lead developer, a WordPress loyalist who would have preferred to expire in a muddy ditch before switching from his beloved technology, the intuitive Blutui’s platform proved to be the turning point. With under an hour of onboarding, the PMO, UX/UI and development team were up and running, rebuilding the site from scratch. The result? A stunning launch-ready site with better UX, UI, and performance than originally envisioned. All delivered within a week before the pre-Christmas launch deadline, not months, 3 normal workday weeks, no overtime, no weekends.
The lesson: Take off those blinders. WordPress is no longer the agency go-to option for digital projects. Blutui’s streamlined approach isn’t just an alternative; it’s a faster, smarter way forward.
When asked for a usable quote, the agency clients COO offered the following:
"Like in terms of how quick that home page was put up. I was like, XXXX, that was like dope.”
(Our Aussie friends do like to curse).
Get in touch with a Blutui Agency Specialist or a Blutui Ambassador in your region.