Jan 29 2025

Hard Case Aussie Indie Case Study

When WordPress Falters, Blutui Delivers for Sydney Indie

Prominent independent digital agency located the heart of Sydneys CBD at Circular Quay, had been working tirelessly on their own corporate site as part of a major agency brand relaunch. Slated for Christmas, a time when a bold rebrand could make a huge statement, the project became more than just a technical challenge. It turned into a team-wide passion project, a milestone symbolizing their journey and future ambitions.

Then the wheels came off.

A month before the brand relaunch deadline, the agency’s team hit a wall, reaching out to Blutui: "We can’t get the [expletive] WordPress libraries to work, and we’re thinking of abandoning the [expletive] launch altogether unless you think Blutui can [expletive] save this." (Our Aussie friends do like to curse).

Enter Blutui.

Despite the skepticism of the agency's lead developer, a WordPress loyalist who would have preferred to expire in a muddy ditch before switching from his beloved technology, the intuitive Blutui’s platform proved to be the turning point. With under an hour of onboarding, the PMO, UX/UI and development team were up and running, rebuilding the site from scratch. The result? A stunning launch-ready site with better UX, UI, and performance than originally envisioned. All delivered within a week before the pre-Christmas launch deadline, not months, 3 normal workday weeks, no overtime, no weekends.

The lesson: Take off those blinders. WordPress is no longer the agency go-to option for digital projects. Blutui’s streamlined approach isn’t just an alternative; it’s a faster, smarter way forward.

When asked for a usable quote, the agency clients COO offered the following:

"Like in terms of how quick that home page was put up. I was like, XXXX, that was like dope.”

(Our Aussie friends do like to curse).

Get in touch with a Blutui Agency Specialist or a Blutui Ambassador in your region.

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