Blutui Partners BIMA

Blutui is proud to announce a strategic partnership with the British Interactive Media Association (BIMA), the UK’s leading digital and tech community representing more than 380 agencies and over 5,000 technologists.

This collaboration unites two like-minded organisations committed to helping creative and digital agencies thrive through innovation, knowledge sharing, and practical tools that make a measurable difference to the way digital work gets done.

BIMA recently selected the Blutui platform for the new BIMA website and will be extending a full RFP to interested BIMA members to undertake the project, planned for launch in January 2026,”
says Jingwen He, Head of Marketing, BIMA.

Antipodean Indie Makes Global Waves

Born in New Zealand, Blutui was designed and built by a digital indie agency for creative and digital studios everywhere. From the outset, Blutui has championed a simple idea: technology should empower agencies, not overshadow them.

The partnership with BIMA marks an exciting moment where a Kiwi-built platform is being embraced by one of the most influential digital associations in the world.

This collaboration is more than a technology showcase. It is a meeting of creative independence and digital craftsmanship. Blutui’s mission to streamline project delivery, remove unnecessary complexity, and return control to agencies aligns perfectly with BIMA’s commitment to fostering innovation and excellence across the UK’s digital sector,”
says Matt Sullivan, CEO, BIMA.

Our team is driven by one clear purpose, to give agencies a competitive advantage over non-agency competitors,”
says Graeme Blake, CEO of Blutui.
“We are building technology that strengthens the agency model, helps protect their margins, and amplifies the creativity and craftsmanship that make agencies indispensable.

Introducing the BIMA × Blutui Fly-Through Session

To celebrate the partnership, BIMA and Blutui will host an exclusive Fly-Through session on 25 November 2025, offering members a live, inside look at the platform.

The 45 to 60 minute interactive demo will showcase how agencies can supercharge their studios using Blutui’s powerful web development ecosystem, including its headless framework, Continuum.

The session will begin at 9:00 AM GMT, scheduled to accommodate attendees across the US and Asia-Pacific, and will include a live Q&A with Blutui’s leadership team.

Exclusive Offers for BIMA Members

BIMA members will gain access to exclusive offers designed to make exploring Blutui frictionless:

• First 3 Weeks Free: Full access to Blutui at no cost for the first three weeks.

• White-Label Platform: Free for Enterprise users to build under their own brand, with no additional fees.

• AI and Headless Access: Enterprise members gain complimentary access to Blutui’s AI Component Generator and Continuum headless capabilities.

These offers are crafted to help agencies scale efficiently, unlock new revenue streams, and maintain full creative control.

Co-Designed for Agencies, Not Big Tech

Unlike global tech platforms that impose rigid systems and restrictive licensing, Blutui takes a collaborative approach. Its enterprise agreements are co-designed with each agency, delivering flexibility, control, and customization. It is a model built on trust, not dependency.

This approach underpins Blutui’s broader mission to be the quiet powerhouse behind great creative agencies, helping them deliver faster, smarter, and more profitably without losing client ownership or visibility to third-party vendors.

A Global Stage, A Shared Future

For Blutui, this collaboration reinforces its growing global footprint and reputation as an agency-first technology partner. For BIMA members, it opens access to a platform purpose-built for agencies determined to take control of their digital production, streamline delivery, and reclaim their studio margins.

The Blutui and BIMA partnership is a powerful reminder that world-class technology does not have to come from Silicon Valley. It can come from a small, creative nation driven by craft, integrity, and independence.

Together, Blutui and BIMA are helping agencies rediscover the joy of creating with technology that empowers, not competes.

Stay tuned for registration details for the 25 November Fly-Through session and get ready to supercharge your studio.